Cookie-statement

COOKIE STATEMENT

 

In this Cookie Statement we describe how BrandLoyalty processes data relating to you and/or your device (‘Cookies’)if you visit this website. In addition, we will explain how to manage, delete and/or block the processing of these cookies yourself. 

Last modified: 01/06/2022

  1. What are cookies? 

Cookies are small text files which are stored on a user’s computer. They are designed to hold a modest amount of data specific to a particular user and website, and can be accessed either by the website server or the user’s computer. This allows the server to deliver a website tailored to a particular user, or the website itself can contain some script which is aware of the data in the cookie and so is able to carry information from one visit to the website (or related site) to the next (Source: www.whatarecookies.com).

Cookies can have different characteristics:

  • First party cookies are cookies set by the website you’re visiting. Only that specific website will be able to read them. 
  • Third party cookies are cookies set by websites other than the one you are visiting at that time. These cookies are mainly used for tracking and marketing purposes.

 

Cookies can also have different retention periods:

  • Persistent cookies are cookies which are stored on your computer even after you quit your browser. 
  • Session cookies are cookies which are automatically deleted from your computer immediately after you have quit your browser. 

 

  1. Which cookies do we use and how do we use these cookies? 

If you visit this website, BrandLoyalty or third parties on behalf of BrandLoyalty can process different cookies. These cookies can be divided based on the purpose for which they are used:

Functional cookies

Functional cookies are necessary for a proper performance of our website and therefore do not require your consent. For example, a functional cookie makes sure the website has a readable layout, your cookie preferences are stored during your entire session and the website is shown in the language you selected. The functional cookies are first party cookies which means that only BrandLoyalty has access to these cookies. In detail:

NAME:

PURPOSE:

DURATION:

cookieconsent_key, 

Stores your cookie preferences, so you won’t be asked again.

Persistent cookie – 1 year

cookieconsent_settings

Stores your cookie preferences, so you won’t be asked again.

Persistent cookie – 1 year

cookieconsent_status

Stores your cookie preferences, so you won’t be asked again.

Persistent cookie – 1 year

 

Analytical cookies

Analytical cookies are processed to obtain basic information about the quality and effectiveness of our website. These cookies don't collect information that identifies a visitor down to an individual level that is available to us. 

BrandLoyalty uses Google Analytics to measure the quality and effectiveness of the website on our behalf. To limit the processing of personal data by Google Analytics, we made sure all analytical cookies collected are anonymised or pseudonymised as much as possible. For example, by stripping the last three digits of your IP address we have eliminated the collection of personal data. In addition, we have entered into a data processing agreement with our third parties. These cookies are only collected based on your consent.

NAME:

PURPOSE:

DURATION:

_ga

Improvement of quality and effectiveness of the website

Persistent cookie – 2 years

_gat

Improvement of quality and effectiveness of the website

Session cookie – deleted after end session

_gid

Improvement of quality and effectiveness of the website

Session cookie – deleted after end session

 

  1. How can you manage cookies?

You can regulate the processing of functional and analytical cookies collected via the BrandLoyalty website yourself. Depending on the type of cookie you may delete, manage or block your cookies.

 

Delete cookies

For the two types of cookies mentioned above, you have the option to delete the cookies already placed on your device by clearing your browsing history. If you choose to clear your browser history, all cookies from the websites you have visited will be deleted. Please note that by deleting those cookies, you may also loose some valuable information (like login details, site preferences etc). 

 

Manage or block cookies

You have the option to refuse or accept our analytical cookies through our cookie banner when you enter our website for the first time. If you change your mind, you will have the option to manage these cookie preferences in your browser settings at any time. Visitors who choose to reject or block all cookies may have difficulty navigating and using the website. 

For more information on how to manage your cookie preferences please visit: https://www.aboutcookies.org/

 

  1. Where can I get further information?

In our  Privacy Statement your can read more about the processing of Personal Data by BrandLoyalty.

If you have a question or would like to submit a complaint with regards to the collection and processing of your data by BrandLoyalty, you can contact BrandLoyalty’s Data Protection Officer: privacy@brandloyalty-int.com

Brand Loyalty International B.V.

Koningsweg 101

5211 BH ‘s-Hertogenbosch

The Netherlands